Why do Bookmakers Need Affiliates?

Bookmakers make use of the best sports betting affiliate programs because they need to keep their customer numbers replenished. Affiliate programs are a great way of bringing new customers into a bookie’s website. It is important for bookies to freshen up their market share like this as customers drift away from bookies all the time.

Customers may see more value in another operator, or find that a different bookie has better deals for their favourite sports. A customer may have their account limited by a bookie because they have been winning frequently. Punters drift away from bookies for a wide variety of reasons, which is why gambling operators need to keep an eye on boosting their customer numbers all the time.

A betting affiliate program is a great way of doing just that. Rather than the operator undertaking the biggest share of the promotional work, their affiliate partner provides the promotional content that brings new punters in. With the revenue shared, it’s a situation from which both sides of the partnership can benefit. But you must make sure that you identify the right partner – here are some tips on what to look out for to find the right affiliate operator for you.

With the large amount of brands to promote with this single affiliate program, it is an important one to join and promote affiliates. At least for affiliates and webmasters with traffic from the north of Europe and the Nordics. This is where these casinos and betting sites have the most brand recognition and are already very famous and popular. 

Marketing tools over 2.400 banners in various sizes and languages.

 The commission percentage of revenue generated that you can earn with this program is based on how much net revenue per month that your referrals generat